The 53 Best Influencers and Bloggers in Dallas, Texas
Dallas, Texas, is bursting with creativity, and these content creators are at the heart of it all. Whether it’s uncovering the newest food faves or exploring hidden corners of the city, these Dallas best influencers and bloggers know where the magic happens. They’re passionate about sharing what makes Dallas special, making them the perfect guides to help you discover the best of what this city has to offer.
Growing up in Dallas when social media didn’t exist, exploring the city was all about word of mouth, printed guides, and maybe news or local TV shows. Since then, so much has changed—new restaurants, attractions, parks, and new developments have transformed the landscape. Whenever I visit now, I find it helpful to check out online platforms, especially social media, for inspiration and ideas. The content shared by these influencers helps me navigate the city’s ever-evolving scene and ensures that each trip is filled with fun, relaxation, and good food.
53 Top Dallas, Texas Social Media Influencers and Bloggers

From food and drink hot spots to unforgettable experiences, these popular influencers and bloggers have a knack for turning everyday moments into something special. Whether you’re a local or just passing through, following their lead will give you plenty of ideas to make the most of your time in Dallas.
1. Dani Austin Ramirez
Dani Austin Ramirez is a Dallas-based mega-influencer with a massive following of 2 million Instagram users. Known for her line of Divi hair-care products, Dani is also passionate about fashion and travel. Her inspiring content and entrepreneurial spirit have made her a prominent figure in the influencer world, with a loyal audience that looks to her for the latest trends and tips. She even has a Forbes article about her as a top creator that notes her hair growth company, Divi, which has made $23 million in sales.
2. Jessica Serna
Jessica Serna is a Dallas-based Latina travel blogger known as My Curly Adventures on Instagram with 273K followers and over 500K on TikTok. As the original Texas Travel Influencer, she specializes in showcasing the magic of Texas travel while supporting local businesses. Born and raised in San Antonio, Jessica transitioned from global travel to focus on the diverse experiences available in her home state, creating in-depth travel guides and uncovering hidden gems. She engages her audience by sharing exciting activities and offering resources for weekend getaways. Alongside her travel content, Jessica hosts seminars and courses for aspiring content creators.
3. Chase Harris
Chase Harris is a Dallas-based fitness coach and father of four-year-old Cash, who has spina bifida. Together, they have gained 1.3 million followers on TikTok, where they share their inspiring journey, showcasing the challenges and triumphs they face as a father-son duo. Cash has captured the hearts of many with his infectious personality, humor, and basketball knowledge, often providing commentary during games and engaging with players like Luka Dončić. Despite his condition, Cash’s spirit shines through as he participates in activities with the Dallas Junior Wheelchair Mavericks and aspires to compete in the Paralympics. The Harris family’s story emphasizes resilience, love, and the importance of perspective, reminding audiences that regardless of challenges, one can embrace life and chase dreams.
4. Josh Wilbanks
Josh is your go-to guide for discovering North Texas’ best food spots and hidden gems. Crowned “Best Food Influencer” by the Dallas Observer in 2023, Josh curates the top dining experiences across Dallas and the DFW area. With Josh’s 136K Instagram followers and a strong TikTok presence, he showcases everything from trendy restaurants to lesser-known hotspots, making sure you never miss out on North Texas’ culinary delights.
5. Rowheim Farooqui
Rowheim Farooqui has over a million TikTok followers who rely on him for the best food, pranks, and secret spots in Dallas. His content is a mix of food recommendations, barbershop insights, and expensive desserts, all delivered with his signature humor and energy. Rowheim’s ability to entertain and inform has made him popular in the Dallas influencer scene.
6. Marian Mekhail
Marian Mekhail is an Egyptian artist, illustrator, and muralist whose work captivates her 21K Instagram followers. Whether showcasing her commissioned pieces or participating in juried art shows, Marian’s art is a powerful expression of culture and creativity.
7. Ismail
This male influencer fuses food and travel with their unique African heritage. Ismail, originally from Zambia and of Congolese descent, brings flavors from his upbringing into their culinary content. Ismail’s 91K followers on Instagram are treated to a mix of international cuisines and Dallas-based adventures as they seek out African restaurants and hidden gems while exploring new cultures through food.
8. Kileen Valenzuela
Kileen Valenzuela is a petite fashionista with a love for Dallas’ local scene. Her 166K Instagram followers tune in for her fashion tips, restaurant recommendations, and insights on beauty and skin care. Kileen’s passion for interior design also shines through in her content, making her a well-rounded influencer with a strong connection to her community.
9. Rushda
Rushda, an architect and culinary enthusiast with 14K followers on Instagram as @hijabi_halal_foodie, explores aesthetic and global cuisine in the DFW area. Her recent highlights include Aladdin Cafe in Richardson, Texas, known for its Mediterranean fusion breakfast, and Talkin’ Tacos in Plano, a halal Mexican chain famous for its delicious birria tacos.
She also showcases Hold My Chai Café in Frisco, a cozy chai hangout that merges cultural influences, along with the new wave of Yemeni coffee shops in Dallas, which boast aesthetic interiors and warm, inviting atmospheres. With her keen eye for aesthetics and passion for food, Rushda invites her followers to discover the culinary gems around them.
10. Kelly Choi
Kelly Choi’s journey began when she moved to the U.S. from South Korea at the age of one, inspired by her mother’s home-cooked meals, which sparked a deep appreciation for diverse flavors. Although she initially disliked the well-balanced meals her mother insisted on, she eventually grew to love trying new cuisines and developed a passion for cooking. Fourteen years ago, after moving to Dallas, Kelly started documenting her food adventures on Instagram, initially as a personal diary. Her account, now known as @kellysimplyeats with 30K followers, focuses on being a Dallas guide to Asian food, and it quickly gained attention from local restaurants. With a growing platform and over 91K TikTok followers, Kelly showcases her love for food and travel while supporting small businesses through her photography and collaborations. Despite early challenges in growing her page, Kelly’s dedication, combined with her skills as a photographer, helped her find success. Today, she defines success as being recognized for her work, which brings her immense joy and purpose, both in food blogging and her role as a barista at Bucees.
11. Dallasites 101
Founded by Kara and Lily in 2015, Dallasites101 is your ultimate guide to living in Dallas. Originally an Instagram account (with now 591K followers), it has grown into one of the largest lifestyle platforms in the city, sharing the latest spots, events, and hidden gems. From day trips to boutique openings, their team keeps locals updated on everything Dallas. They also host community events, like happy hours and bar crawls, to foster connections between residents and local businesses.
12. Kyra Henry
Kyra Henry shares her tips on saving money, getting organized, and creating a comfortable home with Kyra’s 952K TikTok followers. Her content includes shopping hauls, date night ideas, and plenty of lifestyle inspiration. Kyra’s practical and relatable approach to everyday living has earned her a loyal following and a reputation as a trusted lifestyle expert.
13. Caitlin Cunningham
Caitlin Cunningham, a Dallas-based influencer specializing in plus-size style, is known for her engaging content that resonates with her 107K followers on Instagram @keepingitcaitlin. With a mission to try on clothes so you don’t have to, Caitlin shares her personal style as a 5ft 8inch size 16 woman. Recently, she documented her pregnancy journey, expressing her excitement as she approaches motherhood with a heartfelt bump update. Celebrating her upcoming arrival, she also offered a sneak peek of her maternity shoot. Additionally, Caitlin showcases her love for accessible fashion by sharing affordable, plus-size-friendly dresses from Amazon. As she embraces turning 30 and having a baby, Caitlin invites her followers to join her on this exciting new chapter in her life.
14. Haley Maxfield
Haley Maxfield is a foodie influencer and beauty marketing professional dedicated to showcasing the best of food, drinks, and activities in the Dallas-Fort Worth area. With 23K followers on Instagram as Hungry in Dallas TX and over 128K on TikTok, she recently shared tips for making the most of the State Fair of Texas, including attending with friends to share food, finding discounted tickets, and avoiding crowds by visiting on weekdays.
For those looking for fun activities beyond dining, Haley recommends a candle-making class at Crav Company, as well as cake decorating classes with Cake Classes TX. She also suggests trying out interactive gaming at Activate in Plano and Southlake, hitting the golf simulator at The Turn in Trinity Groves, or enjoying classic arcade games with drinks at Round 2 Arcade in Bishop Arts.
15. Victoria Jameson
Victoria Jameson is a multifaceted mid-tier influencer who excels as a makeup artist, motivational speaker, and certified social media strategist. A former dancer, Victoria has graced commercials and magazines, always bringing her unique flair to lifestyle content to her 129k Instagram fans. Her ability to blend beauty tips with motivational messages has earned her a loyal following, making her a prominent voice in the digital world.
16. Ang Cooks
Ang Cooks is a beloved Dallas-Fort Worth cook who shares her Vietnamese-Chinese family’s cherished recipes through stunning photography and video. Her content, which includes everything from Bun Bo Hue to Vietnamese BBQ pork ribs, has garnered a dedicated following of 100K Instagram users. Ang’s authentic and visually appealing approach to cooking makes her a standout in Dallas’ culinary world.
17. Chloe Yun
Chloe Yun is the go-to source for all things dining and shopping in Dallas. With over 24K TikTok followers, Chloe’s recommendations include the best places to eat, drink, and shop in the city. Her tips on where to take friends and family when they visit make her a trusted guide for anyone looking to experience Dallas to the fullest.
18. Michelle Reed
Michelle Reed creates videos focusing on health, fitness, and living more minimally. With 481K YouTube subscribers and 128K Instagram followers, Michelle’s content covers everything from productivity hacks and self-care routines to her Christian faith. Her channel is a trusted resource for those looking to simplify their lives while staying true to their values.
19. Amanda J
Amanda J, known as Cowgirlseat, is a food influencer and blogger with a love for Dallas’ diverse culinary scene. From barbecue tacos to street waffles, Amanda’s videos showcase her favorite bites and sips around the city. Her passion for food and her fun, down-to-earth approach make her a favorite among Dallas foodies and Amanda’s 44K TikTok followers.
20. Stephanie Camille
Stephanie Camille is the go-to guide for all things Dallas. Stephanie’s 123K TikTok followers turn to her for insight on new bars, date night ideas, and fun activities. Her content also highlights Black-owned restaurants, running clubs, and unique cocktail experiences in the city.
21. Khakan Iqbal
Khakan Iqbal is a Dallas-based plus-size menswear stylist and model who embraces a modern approach to masculinity. With 12K Instagram followers, Khakan inspires men to incorporate fashion and self-care into their lives. His content offers a refreshing perspective on male style and grooming, proving that confidence and masculinity can coexist with a well-curated wardrobe and skincare routine.
22. Violet H
Based in Dallas, TX, Violet has a knack for uncovering the best spots for dining, fun activities, and unique experiences around DFW and beyond. She shares her love for food, life, and adventures with her 16K Instagram followers. From tufting rugs at the viral Fuzz Lab to savoring farm-to-table Italian cuisine at Osteria Il Muro, she captures every moment with enthusiasm and a true foodie’s passion. Whether she’s highlighting private karaoke nights or showcasing the most mouthwatering dishes, Violet’s feed is a must-follow for anyone who loves delicious food and unforgettable experiences.
23. Anisha Holla
Anisha is a food writer and founder of FoodiFy, a company that connects Dallas restaurants with social media influencers. Her work has been recognized by outlets like D Magazine and CNN. Through her 82.9K Instagram followers on the account DallasTX_Foodies, she highlights local mom-and-pop restaurants, sharing the impact they have on Dallas’ food culture and helping smaller establishments thrive in the competitive market.
24. Krystal Schlegel Davis
Krystal Schlegel Davis is a marathon runner, wife, mother, and content creator who shares her love for healthy living with her followers. Her posts about fashion, beauty, home decor, and entertainment provide a well-rounded view of her life and passions. Krystal’s commitment to a balanced lifestyle resonates with her audience of 84K Instagram followers, making her a trusted source of inspiration.
25. Danielle Glick
Known as @dallas_foodie on Instagram with 29K followers, Danielle is one of the most prominent food reviewers in the Dallas-Fort Worth area. Her account, “Dallas Foodie,” has been named one of the “20 Best Dallas Instagram Accounts” by Thrillist and “10 Best DFW Foodies” by CBS. Known for her honest food and drink reviews, Danielle has been recognized by various media outlets, including CW33 and The Dallas Morning News, for her engaging food photography and commentary across six social media platforms. As a “social media food journalist,” Danielle has been exploring the best of Dallas’ dining scene since 2009, and her expertise extends to writing dining guides and guest blogging for popular Dallas websites.
26. Jacoby Veals
Jacoby Veals is a Dallas-based fitness coach and certified personal trainer with 234K followers on Instagram @vealsfitness_. After struggling with his weight at 315 pounds and facing health challenges, he transformed his life in December 2009 by adopting a disciplined approach to fitness and nutrition. Jacoby emphasizes that it’s not just about the grind but also enjoying the journey of self-improvement. His mission is to help clients maximize their workouts and achieve their goals, fostering strong relationships along the way. With a belief that the only limits are the ones you impose on yourself, Jacoby offers tailored fitness programs for all levels.
27. Elysa & Rory
Elysa and Rory started Dallas Food Nerd in 2011, creating a community-driven blog where food enthusiasts can share restaurant reviews, kitchen gadgets, and drool-worthy food photos. With 55K followers, this duo combines their love for food and technology to highlight the best dining spots in Dallas, focusing on both local favorites and new culinary trends.
28. Kai Michelle
Kai Michelle is a Dallas-based influencer and content creator with a vibrant following of 101K on Instagram @mskaimichelle. Known for her fashion and lifestyle content, she embodies the #LoversandFriends spirit. Recently, she shared her love for all things vanilla. In addition to her beauty tips, she engaged her audience with a fun fashion post titled “What I Ordered VS How I Styled It.” Beyond beauty and fashion, Kai also indulged in a delightful culinary experience at Reggae Jerk Hut in McKinney. With her engaging posts, Kai inspires her audience to elevate their personal style and savor life’s delicious moments.
29. Tye Sule
Tye Sule is a talented Dallas-based chef who specializes in creating stunning cakes and desserts. His preparation videos shared with his 140K Instagram followers are not only insightful but also fun to watch, offering both novice and experienced bakers a wealth of tips and techniques. Tye’s content is a delightful mix of culinary artistry and educational commentary, making him a favorite among dessert lovers and aspiring chefs alike.
30. Julia
Julia, a food photographer and Yelp Elite Gold member with 11K followers on Instagram @therealmeishangry, recently shared her excitement for pickleball with a new paddle set designed for both beginners and intermediates. In another post, she showcased The Shop Club, a Dallas haven for car enthusiasts featuring over 200 vehicles, from classic to high-end. Through her posts, Julia effectively highlights the diverse food and activity options available in the Dallas area, offering followers a glimpse into the city’s vibrant culinary scene and engaging recreational options.
31. Denise
Denise is the go-to source for food and fun in Dallas, with a particular passion for brunch. She shares her famous “Brunch Bucket List,” featuring 100 must-try spots around the city. With 104K Instagram followers on Dallas Foodie Fix and a loyal TikTok audience, she highlights the best places to dine and enjoy in and around the Dallas area, making sure her followers experience brunch like never before.
32. Melissa Saylor
Melissa blends her love for travel, Dallas hotspots, and brunch with her expertise as a hairstylist. Her feed is a mix of luxury travel tips, home improvement projects, and local foodie recommendations. With My Suite Tasty Life 76K Instagram followers, she offers a balance of lifestyle and culinary content, with a particular fondness for margaritas, oysters, and craft cocktails.
33. Peggy
Founder of Dallas Fun and Yum and the “Dallas Downtown 30s & 40s Meetup Group,” Peggy has built a community of over 3,500 members who explore fun and food in the heart of Dallas. With 77K Instagram followers, she highlights activities and events that go beyond the typical bar nights, offering a diverse range of experiences, including museum visits and other cultural outings around the city.
34. Lexie Townsend
Lexie Townsend is a Dallas fashionista with 36K Instagram followers who’s all about sharing her love for workout clothes, festival outfits, and her daily fashion choices. From swimsuits to cute cocktails, Lexie’s content is a vibrant celebration of style and fun. Her adventures often include traveling with her husband, making her feed a mix of fashion inspiration and wanderlust-inducing moments.
35. Liz
Liz keeps things real and fun with her honest, sarcastic take on Dallas food, events, and travel. Known for her unfiltered opinions and sense of humor, she doesn’t sugarcoat her reviews and believes in full transparency—whether praising a local gem or giving a blunt critique. With Oh Hey Dallas 88K followers, Liz provides witty, no-nonsense insights into Dallas’ food and drink scene, focusing on local spots that make the city unique.
36. Courtney Noonan
Courtney Noonan may joke about her love for blazers and dirty martinis, but Courtney’s 329K Instagram followers know there’s much more to her story. From behind-the-scenes fashion shoots to live Q&As with skincare experts, Courtney’s content is a treasure trove of beauty and fashion insights. Her down-to-earth approach makes her a relatable and trusted voice in the world of style.
37. Ashley Robertson
Ashley Robertson is a Dallas influencer who combines her love for teaching and fashion to create content that resonates with Ashley’s 280K Instagram followers. Her posts highlight everything from stylish outfits to skincare routines, providing a well-rounded look at her passion for self-care. Ashley’s engaging content is a source of inspiration for anyone looking to elevate their style and well-being.
38. Eunice
As @lifewitheunie on Instagram, Eunice, or Euni for short, has 12K followers and shares her culinary adventures in Dallas, Carrollton, Plano, and Frisco. Formerly @asiangirlbigbites, she transformed her page from a personal food diary into a vibrant community space highlighting local restaurants and food experiences in Dallas and Los Angeles.
Recently, she showcased a new noodle spot in Plano, No.1 Noodle, featuring over 30 dishes, including popular options like Crab Egg Paste Noodles and Sichuan Dan Dan Noodles, along with refreshing drinks like Thai Green Lime and Milk Tea with Boba. Eunie invites her followers to connect and share as she continues to explore and support local businesses.
39. Karlie
As your “downtown bestie,” Karlie of Karlie Does Dallas shares all the best places to eat, see, and explore in Dallas and Fort Worth. She uses her platform to showcase local restaurants, murals, and architecture that make Dallas unique. With 88K Instagram followers, Karlie inspires locals and visitors alike to explore the hidden corners of DFW, highlighting the stories behind the city’s art and food scenes.
40. Allie Adamek
Born and raised in Dallas, Allie, The Real Slim Foodie, is all about showcasing local hotspots and hidden gems, especially when it comes to her favorite food—pizza. Known as the “Pizza Queen,” her feed features fun, must-visit spots around the city. With 88K followers on Instagram, Allie keeps her audience entertained with lighthearted, food-focused content that reflects her love for the Dallas dining scene.
41. Minnie
Minnie is a Dallas-based content creator and influencer with 92K Instagram followers, known for exploring the best places to eat and things to do in the city. Her journey began as a creative outlet and has blossomed into a platform where she shares experiences, such as her first big PR event and tips for solo or date outings. Minnie highlights affordable travel ideas like a girls’ trip to Puerto Rico, showcasing local cuisine and budget-friendly finds. Recently, she visited the newest restaurant in Dallas, Culinary Dropout, where she enjoyed delicious cocktails and bites while taking in stunning skyline views.
42. Amy Havins
Amy Havins is a Dallas-based fashion and lifestyle blogger with over 158K followers on Instagram and 39K Followers on TikTok. Since starting her blog in 2011 as a wardrobe consultant, Amy has created a vibrant space to share her favorite outfits, beauty tips, interior design ideas, menswear, and children’s fashion. Her mission is to empower individuals to express their uniqueness and confidence through style. With a keen eye for the latest trends and products, Amy aims to inspire her audience by showcasing her personal favorites while fostering a sense of community among her readers.
43. Natasha Patel
Natasha Patel, the creator behind @tasheatsmore (formerly @dallaseatmore), is a Dallas-based influencer with 51K followers. Her platform highlights the evolving food scene in the Dallas-Fort Worth area, with a special focus on supporting local small businesses. Born and raised in Dallas and Plano, Natasha originally pursued a career in healthcare, but her father’s heart transplant journey led her back home, where she began managing her family’s dry-cleaning business. This experience, combined with her love for her hometown, inspired her to create Dallas Eat More, a platform that blends her passion for food, art, and community.
What sets Natasha apart is her deep connection to Dallas, influenced by her family’s long-standing business and her nostalgic memories of the city. Through her posts, she shares the stories behind local eateries and the people who run them, offering more than just food content—it’s about building community and celebrating the spirit of Dallas.
44. Vina
Known as @explore.vina on Instagram with 40K followers, Vinais a Dallas-based influencer specializing in food, travel, and lifestyle content. With a growing TikTok audience of 50K+, she explores hidden gems in Texas and beyond, sharing detailed travel guides and must-visit spots. Whether it’s a 48-hour getaway to Glen Rose or exploring local haunts like Ripley’s Believe It or Not, Vina’s posts are filled with recommendations that inspire her followers to discover new experiences close to home and on their travels.
Her content reflects a love for adventure, from hand-feeding giraffes at Fossil Rim to unwinding at Texas’ largest mineral hot springs. Vina’s vibrant and practical guides, like where to eat, relax, and sightsee, offer her audience accessible and exciting ways to explore Dallas and beyond.
45. Kathleen
As the influencer behind @dallas_foodie_snob with 29K Instagram followers, Kathleen is a go-to source for where to eat in Dallas-Fort Worth and beyond. Previously called “Dallas Sushi Snob,” her content has evolved from focusing solely on sushi to showcasing a wide range of cuisines. Kathleen’s feed features mouth-watering closeups of dishes with perfect lighting and angles, paired with detailed reviews that guide followers through their dining experience. Whether it’s the latest local gem or must-try items like brisket bagels, her posts are a feast for the eyes—and a sure way to prevent food envy.
46. Yisha
With a passion for discovering hidden gems and savoring Asian cuisine, Yisha takes her 20K Instagram followers on a flavorful journey around Dallas-Fort Worth and beyond. Known as the “#noodlepull Queen,” Yisha highlights everything from the fluffiest soufflé pancakes at Frisco’s to a serene, luxurious Japanese head spa. She’s also at the forefront of innovation, trying out drone-delivered boba. Whether you’re looking for unique local eats or cutting-edge experiences, Yisha’s adventures promise delicious discoveries and beautiful photography.
47. Irene
Irene, a food influencer with 12K followers on Instagram as Chomp Dallas, blends her passion for food with her graphic design skills while sharing her culinary discoveries in the Dallas area, including Plano and Rockwall. Recently, she celebrated the opening of Aussie Grind Provisions, conveniently located near her office, where she sampled a variety of delicious offerings, including Iced Vanilla Lattes, Chocolate Chip Banana Bread, and authentic Australian desserts like the Vanilla Slice.
She also teased her followers about the upcoming release of the gigantic Supreme Croissant at Le Rêve, praising its airy texture and delightful blueberry lemon filling. With a commitment to exploring and sharing her tasty finds, Irene invites her followers to join her on her flavorful adventures.
48. Gillian Saad
Gillian Saad is a destination wedding planner influencer based in Dallas, Texas, with 5K followers on Instagram. As a hopeless romantic and spreadsheet enthusiast, she founded Weddings by Gillian to provide meticulous and personalized wedding planning services not only in Dallas but also in Austin, New York, and beyond. Featured in Southern Bride Magazine and Rocky Mountain Bride, Gillian’s passion lies in design, allowing her to create events that reflect each couple’s unique love story while immersing guests in a romantic atmosphere. With extensive experience and a comprehensive suite of resources, she handles every detail of your dream wedding, from selecting the perfect venue to coordinating floral visions and finding the ideal photographer, ensuring a timeless and elegant celebration. Additionally, she identifies as an Enneagram 7w8, a Ravenclaw, a travel addict, and a queso connoisseur.
49. Rach
Rach, a Christian influencer in Dallas with 9K followers on Instagram @dallasfoodblogger, describes herself as someone who likes to run fast and eat good food. Her recent posts reflect her passion for fitness and self-discovery, highlighting her experiences with weightlifting, tennis, and cross-training while also providing insights on navigating relationships and personal growth within the context of faith and community. Rach encourages her followers to seek meaningful connections and prioritize their well-being, showcasing the vibrant life she leads in Dallas.
50. Kristin Miller
Kristin Miller is a Dallas-based creator with 609K Instagram followers, dedicated to helping families make special memories throughout the seasons. Her personal blog features a variety of content, including cozy recipes, DIY projects, and holiday inspiration. Recently, she shared a comforting creamy tortellini soup recipe perfect for cold nights, highlighting its simplicity and deliciousness. Kristin also hosts themed movie nights for her kids, like Halloween movie nights, and engages her audience by offering favorite Amazon finds for gifting ideas.
51. Nicole Story Dent
Nicole Story Dent is a Dallas-based influencer with 1.3 million followers on Instagram, known for her relatable comedic content that focuses on millennial motherhood and adult life, often infused with sarcasm and humor. She gained popularity through viral videos, particularly her humorous takes on shopping experiences like Target runs, and her journey began during the pandemic in 2020. After taking a break due to pregnancy and burnout, she returned to social media in late 2022, quickly amassing nearly 800,000 followers by authentically sharing her experiences. Nicole emphasizes mental health in social media consumption, curating her content to uplift her audience while engaging in light-hearted discussions about parenting and generational differences.
52. JaLisa E. Jefferson
JaLisa E. Jefferson is a dynamic digital creator and Dallas-based influencer with 493K Instagram followers. As a wife and mother of three, she focuses on sharing her experiences in faith, family, fashion, lifestyle, travel, and beauty. With over a decade of social media experience, JaLisa has developed a deep understanding of social media engagement, which she attributes to her initial love for photography and fashion. In 2017, she left her full-time IT job to pursue content creation, where she emphasizes transparency and personal connection with her audience. JaLisa’s content is known for being inspiring, uplifting, and intentional, featuring style hauls, vlogs, and life updates. Her Christian faith plays a central role in her work, as she aims to authentically navigate her journey as an influencer while fostering meaningful connections with her followers.
53. Natalya Alisia
Natalya Alisia is a Dallas influencer who shares advice on everything from beauty products to monetizing social media. Her 53K Instagram followers and 77K followers on her TikTok account appreciate her honest recommendations and helpful tips, whether it’s finding the perfect outfit or growing a social media presence.
Rachel K. Belkin is an Austin‑based and Pittsburgh-based educator, writer, marketing director, and travel advisor. She is the founder and editor‑in‑chief of Probe the Globe, a travel publication with content syndicated on national and global outlets. Rachel collaborates with businesses and community organizations to tell stories and create content that informs, inspires, and strengthens connections. Her travel, lifestyle, and health reporting has appeared on MSN, Yahoo News, AP News, HuffPost, Matador Network, EuroNews, the Associated Press, WGN, Hometalk, and in on‑air segments for Fox 7 Austin, KXAN, and CBS Austin. She also speaks at community and industry events, sharing stories on travel, marketing and branding strategy, and breast cancer survivorship.








